Almost every failed startup has a product. What failed startups don’t have is traction – real customer growth. Traction introduces startup founders and employees to the “Bullseye Framework,” a five-step process successful companies use to get traction.


Traction Book is a guide to getting customers, written for startup founders, marketers, and those interested in how startups grow and get traction. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.

This Zeef page will provide listings of links which relate to the topics covered in Traction.

Click here for more info on Traction


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