Traction

Almost every failed startup has a product. What failed startups don’t have is traction – real customer growth. Traction introduces startup founders and employees to the “Bullseye Framework,” a five-step process successful companies use to get traction.

Authors

  1. 1 Gabriel Weinberg (Founder of DuckDuckgo) 3
  2. 2 Justin Mares 2

About

Traction Book is a guide to getting customers, written for startup founders, marketers, and those interested in how startups grow and get traction. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.

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Purchase

  1. 1 Print/Kindle 0
  2. 2 Audio 0
  3. 3 First three chapters for free (By joining mailing list) 0

Search Engine Optimisation

  1. 1 Beginner’s Guide To SEO 0
  2. 2 Strategic SEO for Startups 0
  3. 3 Link Building Strategies 0
  4. 4 Future of SEO 0

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Sales

  1. 1 Beginners Guide to Sales 0
  2. 2 Building a Sales And Marketing Machine 0
  3. 3 Sales Advice 0

Public Relations

  1. 1 Media Coverage For Your Startup 0
  2. 2 Public Relations 101 for Start-ups 0
  3. 3 Improving your PR without hiring a PR firm 1

Viral Marketing

  1. 1 Designing Viral Material 0
  2. 2 Key Variables in Viral Marketing 0
  3. 3 How to make your application viral 0
  4. 4 How to Model Viral Growth 0

Offline Events

  1. 1 How to Organise a Successful Meetup Group 0
  2. 2 Conference Directory 1
  3. 3 Conference Sponsoring 0

Email Marketing

  1. 1 Importance of Email 0
  2. 2 Remarketing Email Ideas 0
  3. 3 MailChimp (Emailing Tool) 0
  4. 4 Constant Contact (Emailing Tool) 0
  5. 5 Complete email service provider list 0
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